Search engine marketing is one of the most popular forms of advertising and marketing for businesses of all sizes. The potential growth caused by a successful search engine marketing campaign attracts every business owner. In the last few years, the amount of money spent in online advertising has overwhelmingly increased T.+376631499 mk.europa@gmail.com & josep.internetmarketing.qc.com
What is Search Engine Marketing?
Search engine marketing (also referred as SEM) is a form of internet marketing which involves different mechanisms of increasing the visibility of a website in search engine results using a predefined set of keywords. Success is guaranteed for an online or offline business if they have a strong and effective presence on the Internet.
According to an estimate, the total money spent by North American advertisers for search engine marketing in 2008 was $13.5 billion.
- Search engine optimization Over Search Engine Marketing
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Big money is allocated for Internet marketing and promotion, so the returns must be vastly higher than the outlay.
Website optimization deals with the design of website, coding standards and appropriate use of targeted keywords in web content.
There are certain benchmarks that need to be fulfilled in order to make a website search engine friendly, such as following W3C coding standards and accurately using META tags, anchor texts and proper script placement in a web page. Apart from that, the size of a web page and its user friendliness are also the main elements of the website optimization process.
Nowadays, search engines have become smarter. They are changing their search and indexing mechanisms, again and again, in order to provide the most relevant search experience to their users. Therefore, webmasters are advised to use only ethical search marketing and website optimization techniques. If they are not aware or skilled in this area, they should hire the services of professional search engine marketing and website optimization service providers.
Read more: http://business.ezinemark.com/search-engine-marketing-and-website-optimization-31e3b392796.html#ixzz1ByQ8lvN3
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Written by pepandorra2
24 enero, 2011 a 18:24
Publicado en +376631499, 2011: un año apasionante para el marketing digital, cuál es tu propuesta de valor, curso de marketing online, curso de marketing turistico, CURSO SOBRE REDES SOCIALES A MEDIDA T.+376631499 | MK.EUROPA@GMAIL.COM, EL EMPLEO ESTA EN INTERNET, EL FUTURO ESTA EN INTERNET LLAME AHORA +376631499 mk.europa@gmail.com, el mejor marketing para su web andorra al dia, el trabajo en equipo en vez de fustigarse unos a otros sin piedad