Blog de túrismo, marketing, posicionamiento de páginas web. T.+376.631.499. mk.europa@gmail.com

Blog de túrismo, marketing, posicionamiento de páginas web. T. +376.631.499.

Archive for the ‘PROMOVER EL TURISMO AL REINO UNIDO’ Category

You may have seen my recent posts on how I think “The Future of B2B Marketing: It’s Social“ and also what I believe “Is The Future Of The Social Media Role?“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. The report compiles the latest thinkin

You may have seen my recent posts on how I think “The Future of B2B Marketing: It’s Social“ and also what I believe “Is The Future Of The Social Media Role?“  Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. The report compiles the latest thinking on what’s next in social media marketing from B2B Marketers across a variety of industries and disciplines.

Along with my thoughts, the report includes contributions from Social Media pundits Jay Baer, Paul Dunay, Mark Schaefer, Tom Pick, Lee Traupel, Novell’s Frank Days, Social Media Group’s Maggie Fox and Cisco’s Stephanie Marx.

The Executive Summary of the report states:

Social media’s days as a “fad” and “the next big thing” are long gone. It’s here to stay, and it’s a rapidly changing space — especially in terms of marketing. What social media marketing trends will emerge in the coming year? In this Focus Trends Report, Focus Experts Jay Baer, Michael Brenner, Frank Days, Paul Dunay, Maggie Fox, Stephanie Marx, Tom Pick, Mark Schaefer and Lee Traupel share their 2011 predictions for social media marketing.

Among the main points made in the report along with some of my feedback:

1. Social efforts will permeate the enterprise: Social is much bigger than marketing and PR. It is a customer phenomenon. This will demonstrate itself as social moves into product development, operations, customer service and even sales.

2. Widespread consolidation will occur on multiple fronts.

3. Stronger focus on global audiences.

4. Social media will become increasingly mobile: As more people buy 3G and 4G phones, they are using them to connect with others at an even more rapid pace. Video sharing and watching on mobile phones is becoming ubiquitous. This will have dramatic implications for marketers, content marketing and targeting techniques.

5. Metrics will mature.

6. Social media will become targetable.

7. Facebook advertising will continue to improve — and get more expensive.

8. Listening will improve and become increasingly important.

9. Marketers and brands will think like publishers/broadcasters: The trend of ‘marketers and brands as publishers’ will continue. Blogs and dynamic content will become absolutely necessary for any company website and for brands to interact with customers in a personable and authentic way.

10. ‘Hard’ ROI will remain elusive.

I want to personally thank the folks at Focus for honoring me with the inclusion along with such amazing social media visionaries. If you are interested in reading about where Social Media is headed then I recommend downloading the entire report. Or you can join the conversation on the Focus website.

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Con el objetivo de impulsar el turismo británico, el Gobierno del Reino Unido y la industria británica del turismo anunciaron la creación de un fondo de marketing de más de 100 millones de libras.

Con el objetivo de impulsar el turismo británico, el Gobierno del Reino Unido y la industria británica del turismo anunciaron la creación de un fondo de marketing de más de 100 millones de libras.

En particular, se quieren aprovechar los tres siguientes eventos: las próximas bodas reales, la celebración de los 60 años del reinado de la Reina Isabel II, en el 2012, y las Olimpiadas y Juegos Paralímpicos del 2012.

La campaña de marketing de 4 años, cuyos detalles se anunciarán en primavera, busca alcanzar los siguientes objetivos:

* Un millón de visitantes extranjeros adicionales al año

* Un gasto adicional de 2000 millones de libras de los visitantes extranjeros en el Reino Unido

* Creación de 50,000 empleos en el Reino Unido

Del fondo de 100 millones de libras, VisitBritain, la agencia nacional de turismo, invertirá 50 millones y el resto lo aportarán varias empresas británicas como British Airways, P&O and lastminute.com

En una recepción para anunciar la inversión, el Primer Ministro David Cameron dijo: “La respuesta de las empresas para esta campaña ha sido excelente. Esto nos permitirá alcanzar nuestro objetivo de volvernos un destino de predilección para visitantes de mercados emergentes en Asia y América Latina.”

El Secretario de Estado para la Cultura, las Olimpiadas, Medios and Deporte, Jeremy Hunt, añadió : “Esta es una oportunidad increíble y sin precedente para reafirmar la presencia del Reino Unido como destino turístico, no solo para los grandes eventos que tendremos en los próximos dos años, pero también para todo lo demás que puede ofrecer Gran Bretaña.”